Website:

www.toynbeeassociates.co.uk

XYZ Statement:

I work with lawyers and accountants, who have been trained to work independently, but now need to work collaboratively to achieve effective and innovative client outcomes in complex, international and/or interdisciplinary transactions. I give their teams the tools and approaches they need to understand the teamwork process and repair it where there is conflict. The results include not only efficiency for the client and a more harmonious team environment, but also improved enjoyment of the work and career satisfaction for team members through a shared sense of accomplishment.

Ros Toynbee

I’d been pulling my hair out for probably about eighteen months trying to write copy for my leadership coaching website when I heard about Marisa’s Start With You program. I had also started a team coaching program so I was seriously worried about how I would juggle both commitments. However, when you don’t know how to describe your niche or what you do in a way that you feel proud of your website and proud to hand your card out at networking events, you realise that if you don’t tackle the block your business won’t move forward. So I made the commitment, and am glad I did.

Four weeks on, it’s been hard juggling Marisa’s exercises and calls with my heavy workload, but the importance of blocking out time for critical business development tasks has remained with me from her Massive Action Bonus.

The result of the program is that I have decided to make team coaching my key focus for my website and my business development. This is a huge detour from the career coaching business I have run for the last 15 years, and for which I am number one in Google in the UK (www.thecareercoach.co.uk).

While I still have yet to refine my exact “XYZ” statement, because I am in the process of researching the challenges of teams in my target market of lawyers and accountants, I am 80% of the way there.

My work-in-progress proposition is “I work with lawyers and accountants, who have been trained to work independently, but now need to work collaboratively to achieve effective and innovative client outcomes in complex, international and/or interdisciplinary transactions. I give their teams the tools and approaches they need to understand the teamwork process and repair it where there is conflict. The results include not only efficiency for the client and a more harmonious team environment, but also improved enjoyment of the work and career satisfaction for team members through a shared sense of accomplishment.”

Once I have completed my research, I’ll finally be able to write the new website (www.toynbeeassociates.co.uk) and be proud to promote it and win new corporate clients. A key internal shift I had was how much “connection” drove me as a need in my personal and professional life, and Start With You helped me identify my big Why which will motivate me through the highs and lows of building this new business.

Thanks Marisa.